01 · In plain English
What happened.
Heather Imogen Dunne, a pension transfer specialist who traded as Heather Dunne Independent Financial Adviser, was prohibited from working in financial services and fined £41,230 by the FCA for breaches of APER Statements of Principle 1 and 2 — failing to act with integrity and failing to act with due skill, care and diligence in the pensions sector. The Upper Tribunal found dishonesty (including a backdated appointed representative agreement and false claims about when advice was given) and criticised the quality of her pension transfer advice; it found that about 92% of her clients were advised to transfer between April 2015 and June 2017 (over £126m transferred) but determined only 18% of clients received unsuitable advice, and reduced the financial penalty accordingly. The action is recorded in the FCA Final Notice and related FCA press materials and reporting.
Summarised from the FCA's notice and press reports. The FCA's own text and documents below are the authoritative record.
02 · Enforcement details
What the FCA published.
On 17 September 2026, the Financial Conduct Authority fined Heather Imogen Dunne £41,230. This Final Notice refers to breaches of APER Statements of Principle 1 and 2 relating to failing to act with integrity and failing to act with due skill, care and diligence in the pensions sector. We imposed a prohibition and a financial penalty. Source: the FCA's published list of 2026 fines.
03 · Press coverage
How it was reported.
- Tribunal upholds FCA ban on pair involved in pension transfer advice failingsFinancial Conduct Authority · 3 Aug 2026
- Tribunal backs FCA ban on two advisers for misleading pension holdersReuters · 18 Feb 2026
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